Last updated: April 28, 2026

About Ignition Consultants

Ignition Consultants is a strategic fractional CFO firm built for the moments that matter most.

Whether you're a growth-stage founder who needs a strategic finance partner to run your finance function so you can run your company, an operating company approaching a material capital event like a fundraise or exit and need a team that has done this before, or a leader navigating a situation that arrived uninvited and demands senior judgment when the margin for error is zero — that's the work we do.

Our founder, Craig Gainsboro, spent 15 years as the U.S. CFO of PricewaterhouseCoopers' Tax and Advisory Lines of Service before building Ignition into a 15+ person firm serving 250+ clients. Our team has been in the room for over $3 billion in equity and debt raises.

What makes us structurally different is the team itself. Most fractional CFO firms send you one strategic person who ends up doing junior work because there's nobody else to do it. We built a tiered team so the senior CFO is in the boardroom when the moment requires senior judgment, while the rest of the team handles the recurring work.

That's Big Four sophistication with startup agility. It's why founders, CEOs, and investors hire us when it matters most.

What Fractional CFO Services Actually Deliver

Fractional CFO services transform how your company operates by giving you the senior strategic finance function that founders typically can't justify hiring full-time until later stages.

Think beyond bookkeeping. This isn't about closing the books on time — though that gets fixed too. It's about installing a finance function that runs alongside your company. When your CEO can answer any board question with confidence, that's the function working. When your Series A diligence closes in three weeks instead of three months, that's real ROI. When you can model three hiring scenarios against runway in an afternoon, that's competitive advantage.

The difference between companies that get value from fractional CFO services and those that don't isn't price or category — it's whether the firm delivers a function or just a person. A solo fractional CFO who covers your fundraise can't simultaneously close your books. A team-based engagement does both.

For seed-stage companies, this often means a focused engagement around an upcoming raise. For Series A and Series B companies, it's a continuous embedded function with monthly board prep, ongoing financial planning, and on-call strategic capacity. For later-stage companies, it can extend to M&A diligence, exit preparation, and post-transaction integration.

How We Help Your Company Master Finance

Fundraising Preparation and Diligence Support

The Problem

Your raise is six months out, your model isn't investor-grade, your data room is a mess, and you've never been through institutional diligence before.

The Solution

We build the financial model investors will diligence, prepare the data room, model dilution and runway scenarios, and sit in your investor meetings if helpful. Our team has been in the room for over $3 billion in equity and debt raises across 250+ companies. Your raise stops being something you survive and starts being something you run.

What You Get
  • A three-statement financial model investors trust
  • A complete data room organized to match VC diligence patterns
  • Cap table cleanup and dilution scenario modeling
  • 13-week cash forecast through and beyond the raise
  • Investor-ready board materials
  • Coverage during diligence calls when needed

Embedded Finance Function

The Problem

You need a CFO function but cannot justify a full-time hire. The solo fractional CFOs you've tried either ran out of bandwidth or left with the institutional knowledge.

The Solution

We deliver the CFO function as a tiered team — a senior CFO who owns the relationship and sits in your boardroom, mid-level CFO talent who runs the recurring work, and analysts who handle the data and modeling. The work doesn't pause when one person is in a meeting. The institutional knowledge stays in the firm, not in one head.

What You Get
  • Senior CFO presence in monthly board meetings
  • Standard monthly close, variance analysis, and KPI reporting
  • 13-week cash forecasting maintained on a rolling basis
  • On-call strategic capacity for hiring, pricing, and capital decisions
  • Standing institutional relationships across lenders, audit firms, transaction counsel, recruiters, and banks

Board Reporting and Investor Communication

The Problem

Your last board meeting went badly because the financials were unclear. Your investor updates are inconsistent and don't tell a coherent story. Your board doesn't trust the numbers.

The Solution

We build the recurring reporting infrastructure that turns board meetings from interrogations into strategic conversations. Standard package, consistent format, real metrics that match investor expectations. Your board stops asking why the numbers are different from last month and starts asking the strategic questions you actually want them asking.

What You Get
  • Standardized monthly board package (P&L, balance sheet, cash flow, KPIs)
  • Variance analysis with narrative commentary
  • Monthly investor update template
  • Quarterly deep-dive board materials
  • Coaching on how to present financials to your board

Fractional Controllership and Books Cleanup

The Problem

Your bookkeeper isn't closing on time. Your QuickBooks is a disaster. Your investor asked for last quarter's numbers and you couldn't produce them in a week.

The Solution

We clean up the accounting infrastructure first, then keep it clean. This includes chart of accounts redesign, bank and credit card reconciliations, payroll reconciliation, journal entry cleanup, and accrual accounting setup.

What You Get
  • Full books cleanup and historical correction
  • Chart of accounts rebuild for industry-appropriate reporting standards
  • Monthly close discipline
  • Reconciliation procedures across all accounts
  • Documentation your future controller can take over

M&A, Exit Preparation, and Post-Transaction Integration

The Problem

You're considering an acquisition, evaluating an exit, or just closed a transaction and need to integrate finance systems quickly without losing investor confidence.

The Solution

Our team brings transaction experience from many successful (and unsuccessful) exits. We help structure the deal, manage diligence, navigate complex transaction processes, and integrate financial systems post-close. Craig and our senior team have been on both sides of the table for transactions ranging from early-stage acquisitions to substantial exits.

What You Get
  • Deal structure analysis and negotiation support
  • Diligence preparation and Q&A management
  • Post-transaction financial system integration
  • Capital structure optimization
  • Hands-on guidance through the transaction lifecycle

Our Approach: Senior, Embedded, Sustainable

Phase 1

Diagnose

We start with a 30-minute call with Craig or another senior partner — not a discovery questionnaire. On that call we identify what's actually broken (or about to break) in your finance function and what success looks like at 30, 60, and 90 days.

Phase 2

Scope

Within 48 hours of the diagnostic call, we send a focused scope document. Named team, cadence, deliverables, price. No proposal-as-marketing-document.

Phase 3

Embed

We start within two weeks of signed scope. Senior CFO embeds first to absorb context. The rest of the team layers in over the following weeks. By week 6, your finance function is running on our infrastructure.

Phase 4

Compound

Engagement value compounds because the team builds financial infrastructure your company keeps. Models, dashboards, lender relationships, audit relationships, hiring frameworks — all retained. When the engagement ends, nothing critical leaves with us.

Who We Serve

We work with founders, CEOs, and investors across a wide range of industries and stages. Our active client base spans technology, SaaS, construction, real estate, professional services, sports and recreation, biotech and life sciences, consumer products, education and EdTech, event technology, and emerging categories like AI-native businesses and blockchain.

What our clients share isn't an industry — it's a moment. They're navigating something important, and they need senior finance leadership to navigate it well.

Typical clients include:

  • Seed and Series A SaaS companies preparing for institutional fundraises
  • Series B and beyond SaaS companies that have outgrown a solo controller or part-time finance person
  • Construction and real estate operators with multi-entity structures and complex cash management needs
  • Professional services firms reaching board-level reporting maturity
  • Sports tech and recreation businesses scaling past $5M revenue
  • Biotech and life sciences companies preparing for milestone-based funding or partnerships
  • Technology and AI-native companies needing senior finance function
  • Consumer products and e-commerce businesses navigating inventory finance and growth capital
  • Bootstrapped founders taking institutional capital for the first time
  • Companies whose VP Finance just left and need continuity of function
  • Companies preparing for, executing, or integrating after M&A
  • Companies referred to us by their lead investor or board

Whether you're in a planning window (six months from a raise, building toward a Series B, preparing for an exit conversation) or in an acute moment (running out of cash, fundraising under pressure, lost your CFO), we tailor the engagement to your reality.

Why Invest in a Real Fractional CFO Firm?

You Get Senior Judgment in the Moments That Matter

The defining moments in a company's life — the term sheet conversation, the board pivot, the acquisition diligence, the leadership decision — happen on a compressed timeline. Senior judgment in those moments is the difference between a great outcome and a recoverable outcome. Our senior partners have lived through these moments hundreds of times.

You Avoid the Solo CFO Failure Mode

The most common failure pattern in fractional CFO engagements: one person, overcommitted, eventually departs, takes the institutional knowledge with them. Your lender relationships, your audit firm contacts, your historical model context — all gone. A team-based firm structurally cannot fail this way.

Your Board Trusts the Numbers

The difference between a board that questions every number and a board that focuses on strategy is the consistency and credibility of the financial reporting. When the same team produces the same package every month with the same rigor, your board moves on to the conversations you actually want to have.

You Inherit a Decade of Relationships

Lenders, audit firms, transaction counsel, Big Four contacts, equity and 409A specialists, recruiters, and banks — we bring standing relationships across all of them. The day you need any of them, you don't make a cold call.

Solo Fractional CFO vs. Team-Based Fractional CFO Firm

Feature Solo Fractional CFO Team-Based Firm (Ignition)
Coverage Model One person juggling multiple clients Senior CFO, mid-level CFO, and analyst working in parallel
Bandwidth During Fundraise Books and operations pause when fundraise hits Fundraise work runs in parallel with normal operations
Knowledge Continuity If the person leaves, the institutional knowledge leaves too Knowledge stays in the firm, multiple people know your business
Lender / Audit / Banker Relationships Limited to one person's rolodex Standing relationships across lenders, audit firms, transaction counsel, recruiters
Pricing Model Often hourly, scope-creep risk Monthly retainer or fixed-scope project, predictable cost
Board Meeting Coverage Same person who does the books shows up Senior partner who specializes in board work shows up
Sick / Vacation Risk Engagement pauses Engagement continues
Cross-Portfolio Pattern Recognition Limited to one person's recent clients 250+ clients served, $3B+ in equity and debt raises
Pedigree Variable Founded by a former U.S. CFO of PwC's Tax and Advisory Lines of Service

Engagement Formats

Engagement Pricing

Engagement pricing is tailored to the scope, stage, and complexity of each company. We offer monthly retainer engagements for ongoing CFO function, fixed-scope project engagements for fundraises and transactions, and hybrid models for companies with both ongoing and event-driven needs.

All engagements are scoped against your actual needs, not packaged into rigid tiers. Contact us for a tailored proposal.

Implementation Approach

Phase 1

Diagnose

Thirty-minute call with a senior partner. Identify what's broken, what's about to break, and what success looks like.

Phase 2

Scope

Focused scope document within 48 hours. Named team, cadence, deliverables, price.

Phase 3

Embed

Engagement starts within two weeks. Senior CFO embeds first; full team in place by week 4–6.

Phase 4

Compound

Models, dashboards, lender relationships, and infrastructure all stay with you. Engagement value compounds month over month.

Key Fractional CFO Services Glossary

Definitions of the terms most commonly used across fractional CFO engagements, written for founders, operators, and investors.

Fractional CFO Services by Location

We provide hands-on fractional CFO services to companies across the United States, with our deepest team density in the Greater Boston metro. Our headquarters is in Greater Boston, with our team serving venture-backed and growth-stage companies across the region. Explore our localized service pages below.

Frequently Asked Questions

Craig Gainsboro, Founder and CEO of Ignition Consultants

Craig Gainsboro

Founder and CEO, Ignition Consultants

Craig founded Ignition Consultants in 2012 after spending 15 years as the U.S. CFO of PricewaterhouseCoopers' Tax and Advisory Lines of Service, where he oversaw finance functions for combined annual revenues of $4.5 billion. Earlier in his career, he held positions at Ernst & Young and Deloitte. He has served as the embedded CFO for hundreds of venture-backed and growth-stage companies and has been in the room for over $3 billion in equity and debt raises.

  • 15 years at PwC as U.S. CFO of Tax and Advisory Lines of Service
  • Earlier finance leadership roles at Ernst & Young and Deloitte
  • 250+ client engagements as fractional CFO across all stages from inception to Series E
  • Long-standing referral relationships with leading Northeast VC firms
  • BA in Accounting, Isenberg School of Management, University of Massachusetts Amherst

What matters more than credentials is whether your next board meeting is one you walk into prepared. That's what we deliver.

Connect with Craig on LinkedIn.