We are your financial partner.
We provide immediate, strategic operational finance and accounting solutions, such as budgeting and financial modeling to facilitate equity and debt raises. Our team joins you to guide your business, improving management of burn and guiding outside investor expectations.
Proven
40% Improvement in Founders' ability to raise capital
Experienced
15+ years average experience of our CFOs
Strategic
Over $3B in Equity and Debt Raises
How We Help
Business owners need more than a CFO. They need expertise that provides clear financial insights, and strategic guidance—not just bookkeeping.
We assist founders, CEOs, and executives in navigating financial complexities to make more informed and timely decisions. Whether you're facing cash flow challenges, require financial modeling for expansion, or aim to leverage financial data as a competitive edge, we act as your fractional CFO partner to achieve your goals. Ignition CFOs deliver Financial Clarity & Strategy.
Fix What's Not Working in Your Finance Function
- Clean up messy books and outdated financial systems
- Speed up your month-end close and reporting
- Build financial models that make decision-making easier
Make Confident Business Decisions with Real Data
- Understand true profitability and where you're losing money
- Get financial forecasts you can actually trust
- Stop relying on gut instinct—see the financial reality before making key moves
Solve Real Business Problems
- Need to raise funding? We've helped clients secure millions in bank financing and equity deals.
- Thinking of selling? We prepare companies for M&A with strong financial positioning.
- Scaling too fast? We fix cash flow, improve forecasting, and optimize expenses.
We Work With Your Team, Not Just Your Numbers
- We don't just produce reports—we help your leadership team understand what they mean.
- We collaborate with your accountants, investors, and executives to drive results.
- We adjust to your business needs—some clients need us weekly, others quarterly.
Investor-Ready Financial Strategy → Fundraising and pitch preparation
- Prepping for board meetings
- Investor updates
- Cap table modeling
Debt & Capital Structuring
- Assessing growth financing, debt options, and restructuring.
Client Scenarios: How We Navigate Complex Financial Challenges
Every business faces unique financial inflection points. Here's how we help at each stage:
Scaling Breakthrough
You've achieved product-market fit and now face the challenges of scaling operations, team, and financial infrastructure to support rapid growth without losing control of unit economics.
Common Pain Points:
- Financial systems can't keep pace with operational complexity
- Reporting lacks strategic insights needed for key decisions
- Cash flow challenges despite growing revenue
"Craig's team was the ideal partner for a high growth e-commerce business that was rapidly expanding and placing a lot of stress across the operational team and needed steady financial leadership."
AcquCO
Raunak, CEO/Founder
Fundraising Readiness
You're preparing to raise capital and need sophisticated financial infrastructure, compelling projections, and strategic positioning to attract the right investors. Our team has been involved in equity and debt financings totaling AUM over $3B from seed rounds to Series D private fundings.
Common Pain Points:
- Financial models don't effectively communicate growth potential
- Uncertainty about valuation and deal structure options
- Need for investor-ready reporting and governance
"Craig brought Big Four sophistication with startup agility - exactly what we needed to navigate our Series B while building the financial foundation for our next growth phase."
BUTLR
Z. Pan, President
Business Model Evolution
Your company is pivoting to new revenue streams, pricing models, or customer segments, requiring strategic financial reassessment and infrastructure restructuring. For many of our clients, this involves capital structure and financing decisions.
Common Pain Points:
- Unclear unit economics for new business models
- Balancing investment in new initiatives while maintaining core business profitability
- Lack of financial framework for evaluating opportunities
"Having fractional CFO support that understood both the numbers and the business strategy was game-changing for our model transition and growth planning as we did a large acquisition."
StAY TUNED
Serge K, CEO and Founder
M&A Navigation
You're considering acquisitions to accelerate growth or exploring a potential exit, requiring expert financial guidance through complex transaction processes. Our team has experience from many successful (and unsuccessful) exits.
Common Pain Points:
- Difficulty evaluating financial fit and true value of opportunities
- Navigating complex due diligence and deal structuring
- Need for sophisticated valuation and negotiation support
"We worked with Craig during our acquisition process - he was invaluable. In particular, he helped us structure the deal and avoid costly mistakes that could have derailed the transaction."
SKIO
Aidan, CEO
Post-Transaction Integration
You've completed an acquisition or received investment and now need to integrate financial systems, optimize capital structure, and deliver on projections made during the transaction process.
Common Pain Points:
- Systems integration challenges creating reporting blind spots
- Investor reporting requirements exceeding current capabilities
- Pressure to deliver on financial projections while managing integration complexity
Post-acquisition, we needed someone who could integrate two complex financial systems within 90 days while maintaining investor confidence. Ignition's systematic approach delivered unified reporting, eliminated duplicate processes, and maintained our board reporting quality throughout the transition.
Discount lots
Paul Herskowitz, CEO
Ready to Scale Your Financial Infrastructure?
Let's discuss how fractional CFO expertise can accelerate your growth
SCHEDULE A CONSULTATION
Craig and his team of finance/accounting pros are top notch. We have worked with them in at least 8-10 of our portfolio companies and they raise the game of the entire company. From Craig's help on developing a financial model and strategic planning to his team's work on accounting and month/quarter close, they are an asset to our companies. We will continue to encourage our portfolio CEOs to work with Ignition when they need outsourced CFO and finance/accounting work.
Thorough and responsive with attention to detail and a commitment to get it right. Highly recommend to any business in need of accounting expertise and practical, results-driven support!
Ignition was the fractional CFO I needed in every aspect at FamilyID, from setting up my books at the start to preparing Board decks and keeping track of the cap table and negotiating the earn out at the exit in our sale.